Curious about reward marketing? Learn how rewards can drive acquisition and retention, and explore the many ways to use them effectively. Hear from our experts and discover why third-party rewards outperform discounts and bill credits, plus what’s needed for an enterprise-level platform.
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Resources to help you get even more from Buyapowa.
Everything you need to guide you through setting up and managing your reward marketing program.
Featured resources
Why you need a referral program
Referral should be a core part of your marketing mix. Learn from the experts behind some of the world’s leading referral programs, along with insights from Buyapowa’s team, based on experience running over 350 programs globally.
Understand the strong economics of referral, supported by academic research, proprietary customer insights, and real-world examples of businesses built through word of mouth.
Learn from legends
Learn from the experts behind some of the world’s most successful referral programs—brands like Wise, Robinhood, Ally Bank, Wealthsimple, and Trupanion.
Discover the strategies they use to drive repeat referrals, attract higher-value customers, and boost performance through campaigns, segmentation, and targeting top referrers.
Essential insight for anyone setting up or optimizing a referral program.
Research reports & ebooks
See Buyapowa’s original customer research into what truly motivates referrals. Hear directly from customers, challenge common myths, and see how referrals drive incremental, high-value acquisition.
Insights are broken down by demographics, territory, and industry, essential for anyone serious about reward marketing and referral strategy.
Why you shouldn't build in-house
Hear from the minds behind the world’s top referral programs on why building your own platform rarely pays off. Get a clear breakdown of the pros and cons, and why partnering with experts makes all the difference.
Learn the value of a SaaS + Service model, combining scalable tech with deep analytics and hands-on support from teams who’ve delivered success across industries and markets.
Why you need a Referral Program
Wondering if referral will work for your brand, industry, or market?
Hear from the experts behind the world’s top referral programs, and the Buyapowa team, on the real impact referral can have on customer acquisition. Leading brands build their growth on referrals, backed by academic research showing that referred customers stay longer, spend more, and deliver greater lifetime value.
VIDEO
Referral Masterclass - Why you need a referral program
As part of our Referral 101 series, hear from Buyapowa’s referral experts, Gideon Lask, Peter Cunningham and Robin Bresnark as to the reasons why you need a referral program…
MASTERCLASS
ARTICLE
Referral Contagion
Recent research from UC San Diego and the University of Pennsylvania found that referred customers spend more, have higher CLTVs, and are more likely to refer others. The study analyzed 41.2 million anonymized customers over 10 years at a major U.S. mobile provider.
THOUGHT LEADERSHIP
ARTICLE
The Untapped Power of Referral Marketing
Learn from the Founder and CEO of Buyapowa, Gideon Lask, how great brands like Dropbox, Tesla, Airbnb and Google have driven growth from referral marketing. Gideon not only analyzes the reasons for their success but also debunks many widely held beliefs about referral marketing….
THOUGHT LEADERSHIP
VIDEO
Wise | Referral is your most powerful acquisition channel
In our Referral MVP series, Buyapowa’s Director of Brand, Robin Bresnark, sits down with Asya Kuznetsova, Senior Product Manager at Wise (formerly TransferWise), to explore how much acquisition referral can drive, and why it may be your most powerful channel.
REFERRAL MVP
ARTICLE
Building the Business Case for Referral Marketing
Building a business case for referral? Learn how to prove it’s money well spent, with data, quotes, and examples from iconic brands built on referral. Understand how to calculate the cost of a referred-in customer—often lower than any other channel.
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Why you shouldn't build your own referral program
ARTICLE
The 6 critical reasons to outsource your referral marketing
We often hear people say: “We love your referral platform, but why couldn’t we just cook up own in-house?”. In this insightful article, we set out 6 or the most critical reasons why you should always outsource your referral marketing to experts…
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ARTICLE
Hear from Buyapowa’s Founder and CEO, as to why SaaS plus Managed Services has become the go-to strategy for businesses looking to expand their reach, recruit high value customers and foster loyalty. This in-depth analysis addresses the value and benefits of both SaaS and a managed service, proving expert advice to continually improve and optimize your referral program…
THOUGHT LEADERSHIP
Why you need Reward Marketing
ARTICLE
Unlocking Growth Potential with Digital Gift Cards
In our recent blog, we explore seven strategic approaches through which businesses can harness the full potential of digital gift cards to supercharge their growth.
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REPORT
The Reward Revolution
Led by our Director of Brand, Robin Bresnark, Buyapowa’s ground-breaking consumer research asks customers what rewards they want, what value your rewards should be, which type of rewards work and what happens without them. Read the full research report now…
RESEARCH
ARTICLE
The Ultimate Guide to Digital Gift Cards
Our recent blog dives into everything you need to know to make sure you’re using gift card incentives effectively and efficiently as part of your marketing strategy. Read more now to learn the tips and tricks you need to know…
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ARTICLE
3rd Party Rewards Outshine Discounts
Learn from our Founder and CEO, Gideon Lask, why, especially in industries like insurance, telecoms and energy, traditional incentives, like discounts and bill credits are rapidly losing their appeal compared to more compelling third party rewards. Read on the learn more…
THOUGHT LEADERSHIP
ARTICLE
How to choose a Digital Rewards Platform
Learn all you need to know about how to choose the right digital rewards platform for your business making sure that you identify the right partner to source, distribute and track reward payouts, and to help you constantly optimize and improve your program.
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Common referral mistakes to avoid
ARTICLE
Common referral pitfalls and how leading brands avoid them
In this article, we outline the most common mistakes brands can make when launching and running a referral program and provide examples of the traps and pitfalls and how you can avoid them. Read on to find out how, with expert advice and guidance you can successfully navigate these waters. Let’s get into it…
THOUGHT LEADERSHIP
ARTICLE
The myth that referral marketing cannibalizes sales that were bound to happen anyway is pervasive, but the reality is quite the opposite. Referral marketing is not just an additional strategy; it’s a powerhouse for acquiring new, high-value customers that can supercharge your business growth.
THOUGHT LEADERSHIP
RESEARCH REPORT
Buyapowa’s groundbreaking research report “The Referral Myth Debunked” unveils the true value of referral marketing. With expert insights led by industry pioneers, this study reveals how referral programs drive incremental business without cannibalizing sales, proving they’re essential for sustainable growth.
THOUGHT LEADERSHIP
ARTICLE
Gideon Lask, Buyapowa’s Founder and CEO, outlines the common mistake that many brands make by assuming that referral is only for customer acquisition with friends referring friends. In this article, Gideon, explains that many different ways that brands can drive value using referral techniques and tactics with employees, partners etc, and for some, sometimes, surprising uses. Read on the learn more…
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ARTICLE
In our article, we counter the popular misconception that referral is a sledgement, something you deploy to get masses of new customer acquisitions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that – less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.
THOUGHT LEADERSHIP
ARTICLE
If you struggle to get your referral program to work, or if you see that, after a period of relative success, the performance of your program starts to decline inexorably, this may lead you to wrongly conclude that referrals won’t work in your industry or for your brand, or that referrals will only work for a certain period of time.
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Managing & optimizing your program
If you have a referral program or are planning to launch one, this section offers practical guidance to help you optimize and improve results over time. Learn what top-performing programs have in common and gain expert advice from industry leaders and Buyapowa’s team, drawn from experience with over 350 programs worldwide.
ARTICLE
Tips to Generate Customer Referrals
Referral marketing is one of the powerful growth agents for any business. By turning your customers into brand advocates you can drive incremental customers at a lower cost than from other channels. But it’s not as easy as it might seem. So in our blog, we’ve set a series of great tips for getting more referrals. Read on…
THOUGHT LEADERSHIP
VIDEO
The 5 Rs of Referral
In the first of 5 short videos in our Referral Masterclass series, our Referral Experts Alex and Robin, analyze all the elements you need to consider to nail the perfect referral proposition, starting with Results. See the full 5 Rs and consider if your program has these nailed too.
MASTERCLASS
ARTICLE
Referral Program Success Factors Ranked
Want to know what makes for a successful referral program? But want to know which are the most important factors? In this blog, we’ve identified the top 7 most important factors and ranked them in order of importance. If you want your program to be a success, nail all 7 of these and you’ll be onto a winner. Read on…
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ARTICLE
My Go-To Tips for Nailing Your Program | Gideon Lask
Discover from our Founder and CEO, Gideon Lask, his top tips and best practices to ensure your referral program is as good as it can be. These practical and often easy to follow suggestions will ensure you get off on the right foot. Read on to learn more…
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VIDEO
Simple Best Practices Transform Your Referral Program | Wise
In this great short and insightful video from our Referral MVP interview series, we learn from Asya Kuznetsova, Senior Product Manager at Wise (formerly Transferwise) how you can materially improve the performance of your referral program by simply implementing best practices…
REFERRAL MVP
VIDEO
5 Lessons from the Best Referral Programs
In this short video, our Founder and CEO, Gideon Lask, shares key insights from our latest global study into referral marketing—exploring how the smartest brands are using referral to influence customer behavior, boost acquisition, and drive loyalty at scale.
MASTERCLASS
The best from our blog
BLOG
Ask any referral marketing expert, and they’ll tell you: if less than 10% of your new customers come from the advocacy of existing customers, your marketing machine isn’t firing on all cylinders.
THOUGHT LEADERSHIP
BLOG
THOUGHT LEADERSHIP
BLOG
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Case studies
CASE STUDY
UK Mobile Leader: VOXI
“Our referral program has been key to turning VOXI’s high customer satisfaction into a valuable acquisition channel from day one. Buyapowa’s flexibility, detailed reporting, and responsive support have all contributed to its ongoing success.”
Marek Sumjaci
Ecommerce Manager
Marek Sumjaci
Ecommerce Manager
CASE STUDY
UK Insurance Leader: Vitality
“Vitality has the power to generate immense advocacy from our loyal members. We needed a referral platform that could deliver on that promise
and Buyapowa has done exactly that.”
Ross Dowson
Director D2C Distribution
Ross Dowson
Director D2C Distribution
CASE STUDY
Global Gaming Leader: Kaizen Gaming
"We’ve had a massive return on investment, and the smooth management
of our programs to date means we’re looking to repeat that success in new
markets. It’s clear to us why Buyapowa has become the leading global
supplier of referral and rewards marketing technology to the gaming
industry.”
Dimitris Karampela
CRM Campaign Manager Kaizen Gaming
Dimitris Karampela
CRM Campaign Manager Kaizen Gaming
CASE STUDY
French Energy Leader: Ohm Energie
“Between the economic and environmental
crises, people have looked for an energy
supplier that is both low cost and ecological.
Our referral program has allowed us to
reinforce the positive perception of our
brand, acquire new customers and reward
them for their loyalty. What we like best
about Buyapowa is the support they offer to
manage and optimize our referral program.”
Deborah Galopin,
Content Manager
Deborah Galopin,
Content Manager
CASE STUDY
Spanish Telecoms Leader: Lowi
"We've not
only been able to understand our referrers more deeply but also to
engage them in more meaningful ways to unlock the real potential of
referral marketing. The results speak for themselves, but behind the
numbers is a story of hard work and a partnership that’s driven by a
shared vision of excellence and collaboration.”
Felipe Miranda González
Specialist Marketing & GTM
Felipe Miranda González
Specialist Marketing & GTM
CASE STUDY
UK Mobile Leader: Clear Mobile
“As a lean and agile team, we needed a simple, low-effort referral solution. Buyapowa stood out for their telecoms expertise and experience across the Vodafone Group. They’ve helped us turn happy customers into a low-cost acquisition channel, with detailed reporting and expert support that’s driven continuous improvement.”
Sharief O’Connor
Senior Brand Manager
Sharief O’Connor
Senior Brand Manager
Research & Ebooks
RESEARCH REPORT
The Referral Myth Debunked
Buyapowa's groundbreaking research report “The Referral Myth Debunked” unveils the true value of referral marketing. With expert insights led by industry pioneers, this study reveals how referral programs drive incremental business without cannibalizing sales, proving they’re essential for sustainable growth.
RESEARCH REPORT
Referral Codebreakers
Discover the latest insights from Buyapowa's groundbreaking study on referral marketing. Led by our Director of Brand and Research, Robin Bresnark, this report delves into how referral programs powerfully influence customer behavior and enhance brand perception across key demographics, including Gen Z, Millennials, Gen X, and Boomers.
RESEARCH REPORT
Reward Revolution
Discover the latest insights from Buyapowa's groundbreaking study on reward marketing. Led by our Director of Brand and Research, Robin Bresnark, this report sheds light on the trends that promise to shape the rewarding landscape over the coming years.
EBOOK
Referral Codebreakers - Ebook
We know referral marketing is a key strategic channel that hundreds of world-leading brands utilize to increase retention, loyalty, and, acquisition. But Referral Codebreakers dives into the science behind the most successful referral programs operating globally.
Videos
VIDEO
A truly international referral platform
Over 200 enterprise clients, $2 Billion worth of customers acquired, 1,000+ campaigns and 50 countries. Buyapowa is a truly international Reward Marketing Platform and serves multiple languages, cultures and currencies, offers an international reward catalogue, and are experts in international legislation.
