With over 25 years in digital, Gideon might joke about being an “industry dinosaur,” but he’s really a seasoned expert in smarter customer acquisition. As Founder and CEO of Buyapowa, his experience with Universal, Capgemini, Reuters and HMV has shaped a results-driven approach that combines creative rewards, data insight and strong security. The outcome: referral programs that boost customer lifetime value and deliver real, measurable growth.
WEBINAR
Referral Codebreakers
This webinar showcases the key findings from Referral Codebreakers, the groundbreaking research report into the science behind some of the world’s most successful referral programs.
Key chapters from the webinar
5 Lessons from the World's Best Referral Programs
The Best Marketing Channels for Referral Programs
Highlights from the Report
2/3
Two Thirds of People View a Referral Program as Positive.
80%
Eight in ten people would refer if their favourite brands let them.
+239%
Email was identified as the best performing channel, increasing the likelihood of a referral by up to 239%.
3 days
Customers are more likely to refer when invited a couple of days after purchase.
Speakers
Gideon Lask
Buyapowa CEO & FOUNDER
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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