Asya lead the product growth unit at Wise (formerly TransferWise), managing a team of product specialists, engineers, designers, and analysts to accelerate organic growth through in-product social features, virality, and referral programs.
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REFERRAL MVPs:
How Wise Achieved
Phenomenal Growth with Referral
Join us as Asya Kuznetsova, former Senior Product Manager at Wise, shares lessons and insider tips from one of the world’s most successful referral programs in this episode of Referral MVPs.
Key Learnings from the Interview
Referral is your most powerful acquisition channel
Why referrals are quantifiable word of mouth
"We achieved phenomenal growth through word of mouth."
"Referrals could bring you 40% to 50% of new customers"
"It's one of our bigger contributors towards acquisition"
"It could be your main acquisition channel."
Speakers
Asya Kuznetsova
Senior Product Manager at Wise
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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