A telco veteran with 25 years of real-world, business insight in Marketing, Sales, Commercial and Board Advising in some of the UK’s top Mobile and Telecoms brands. Those brands include Virgin Media O2, giffgaff, Tesco Mobile, Vodafone, Lyca Mobile & SMARTY Mobile.
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REFERRAL MVPs:
David Caton: Mobile
Industry Expert
Join us as David Caton – one of the UK mobile industry’s most experienced commercial leaders – shares hard-won lessons from 25 years at BT Cellnet, O2, Vodafone, Virgin Media, Tesco Mobile, LycaMobile, giffgaff and SMARTY.
Key Learnings from the Interview
Why Referred-In Customers are the Most Loyal
Mutual Value Drives Every Successful Referral Program
How Mobile Brands Can Stand Out
Why You Should Outsource Your Referral Program
Why It's Fairer to Pay Rewards According to the Referral Value
When Do Customers Refer?
Who Should Own Your Referral Program?
Why You Should Offer Reward Choices
"Referral schemes are really successful in mobile now"
"The customers who join through a referral scheme, or have referred, are the most loyal"
"Referral is absolutely vital to the makeup of acquiring new customers"
"You've got to keep it fresh. It works better if you give them a reward choice"
Speakers
David Caton
Commercial , Marketing & Strategy Leader
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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