Full-stack marketing leader with 15+ years scaling fintech and technology companies from early growth to household names. Michael spearheaded Robinhood’s rebranding and repositioning initiative to resonate with more sophisticated investors. This foundational shift—paired with data-driven marketing strategies—helped catalyze the company’s explosive growth.
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REFERRAL MVPs:
How Robinhood Scaled Referral
Into a Growth Engine
Join us as Robinhood’s former Global Head of Marketing & Communications shares lessons and practical insights from scaling referral at global scale in this episode of Referral MVPs.
Key Learnings from the Interview
Why you need a great product to get referrals
How to boost referrals with stretch targets
Why referral marketing is getting harder
High Value Customers Refer More High Value Customers
How to engage the top 1%
The power of one-of-a-kind rewards
How can rewards have a high value, but low cost?
Buy, don't build your referral program
What Robinhood's referral program got right
"high-value users refer high-value users "
"My advice to any CMO is buy it, don't build it. "
"Give higher-value customer, a higher value reward."
"Take a dollar and make it feel like ten."
Speakers
Michael Goodbody
FORMER Global Head of Marketing & Communications
Robin Bresnark
Director of Brand at Buyapowa
From discovering world-famous bands like Coldplay and Muse to producing projects with Led Zeppelin, Robin Bresnark has built a career on understanding what makes an audience tick. As Buyapowa’s Director of Creative and Brand, he now applies that unique insight to help global brands build passionate communities and accelerate customer acquisition.
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