Gaming, Use cases

Referral Marketing in the Global Online Gaming Industry

Last Modified: 12/03/2025
23 min read

Author:
Alex Pandya - Marketing Manager

Referral marketing remains one of the most potent weapons in a gaming marketer’s armoury, capable of delivering better quality customers at a lower customer acquisition cost (CAC) than almost all other marketing channels. And that’s because referred-in customers can convert at almost 5x the rate of those other channels, can have a 96% higher Customer Lifetime Value (CLV) and remain loyal almost twice as long as other customers. And recent research from UC San Diego and the University of Pennsylvania found that referred-in customers were 32% more valuable due to their higher spending and the fact that they stay for longer. However, by failing to take into account that referred-in customers are themselves more likely to refer in new customers, we risk underestimating their value by a third.

And that’s unsurprising when you consider that good customers tend to socialise with people who have the same behaviors, demographics and values. Which means that a good customer can refer-in other good customers. Which is vital when you want customers who engage with the online gaming platform and stay loyal for longer to drive higher ARPUs. So well run and managed referral programs can not only drive new customers at a much lower cost than other channels, but also bring better and higher value customers.

And, increasingly referral is becoming a normal customer behavior, as Buyapowa’s own research found that eight out of ten customers expect to be able to refer their favorite brands, and 95% of respondents claim to have referred at least one friend to a brand in the past year.

So in order to illustrate how important referral is as a customer acquisition channel across the global gaming industry we have put together a list of 37 programs currently in operation across casino, sports betting and casual gaming:

1. Kaizen Gaming

Kaizen Gaming is a rapidly expanding global gaming enterprise that has established itself as one of the industry’s frontrunners. With its two prominent brands, Stoiximan and Betano, the company operates in multiple countries, including Greece, Cyprus, Germany, Romania, Portugal, Bulgaria, Brazil, Peru, Chile, and more. In 2022, Kaizen Gaming boasted an impressive user base of over 2.4 million active players, catering to a diverse range of markets and offering access to a staggering 1 million sporting events worldwide. The company’s unwavering commitment to delivering exceptional customer experiences is evident in its user-friendly interface and cutting-edge technological advancements, which have played a pivotal role in the remarkable growth of its brands.

Their referral programs are spread across a number of countries and the reward proposition is different for each brand, typically an existing customer and the new customer earn €10 (or the local equivalent) and it’s added to their account. You can read our full case study, highlighting the challenge, opportunity and results of the Kaizen referral program here.

2. Paddy Power

Paddy Power is a renowned online gaming and betting brand with its headquarters in Ireland. Operating primarily in the United Kingdom and Ireland, Paddy Power has established itself as a leading name in the industry. The brand offers a wide array of gaming options, including sports betting, casino games, poker, and more.

Paddy Power’s referral program rewards its customers with different rewards depending on how many referrals they’ve generated. For one successful referral they’ll be awarded a £20 deposit into their online wallet, for their second referral they’ll get £30, third, £40, and so on. There is a limit of 5 referrals per customer per 30-day rolling period. To qualify the new customer must stake £10 or more on Paddy Power Sports, Paddy Power Bingo, and/or Paddy Power Games slots in their first 14 days. The friend will be rewarded with Paddy Power’s standard new customer offer for signing up via a referral code.

3. Coolbet

Coolbet is an online gaming brand that originates from Estonia and serves a global customer base. While the brand operates in several countries, its primary focus lies in the Scandinavian region, with a strong presence in countries like Norway, Sweden, Finland, and Denmark. Coolbet provides a comprehensive gaming platform, featuring sports betting, casino games, and poker.

Coolbet’s referral program allows its existing customers to refer and earn cash rewards. After being referred the new customer will need to make their first deposit in order to qualify. For a successful referral, the referrer will be rewarded with the same the amount that the new customer first deposits – up to €50 euros. There is no reward for the friend.

4. BetOnline

BetOnline is a popular online gaming brand catering to players across the globe. Founded in 2001 in St. John’s, Antigua and Barbuda, BetOnline offers a wide range of gaming options, including sports betting, casino games, poker, and more.

Their referral program can be found behind the customer account area. Referrers are rewarded a 300% bonus up to $200, based on the referred-in friend’s first deposit, and an additional reward. Extra rewards are dependent on the game: (i) US$50 Sports Free Play for sports, (ii) US$44 in Tournament Money for poker, and (iii) US$50 Free Spins for casino. There is a minimum deposit of US$25 for the friend in order for the referral to be eligible.

5. Betfair UK

Betfair UK is a renowned online gaming brand with its headquarters in London, United Kingdom. As one of the leading betting exchanges globally, Betfair UK has gained popularity for its innovative and user-friendly platform. Alongside its betting exchange, the brand offers sports betting, casino games, poker, and more. Betfair UK’s referral program incentivizes players to refer their friends, rewarding them with exclusive bonuses and perks, thereby enhancing the overall gaming experience.

Betfair’s referral program rewards referrers with a £10 deposit into their online wallet. In order to qualify the new customer needs to stake £10 or more on the Sportsbook, Exchange, or Casino, at which point the reward will be delivered within 24 hours. There is a maximum of 5 referrals per customer and no reward for the friend.

6. 888poker

888poker, a subsidiary of 888 Holdings, is a well-established online poker brand operating in various countries worldwide. Headquartered in Gibraltar, 888poker provides a reliable and secure platform for players to participate in online poker games. The brand offers a wide range of poker variations, tournaments, and promotions, attracting both recreational and professional players.

888poker’s referral program rewards their customers $15 for each successful referral which they can do by sharing a link. The friend receives a welcome package that includes: Newbie offer – deposit $10 or more with code GET50 and get $50 in prizes; or 100% up to $1000 welcome bonus on 1st deposit; plus a ticket to a $1,200 Kickoff Tournament.

7. BetUS

BetUS is an online sportsbook and gambling company and one of the pioneers in the online sports betting industry. Established in 1994 in Curacao, they currently provide a safe and secure place for sports wagering to more than 1 Million Clients. They serve a worldwide customer base through their online operations, they are headquartered in both San Jose, Costa Rica and Canada.

Their referral program is behind an account login and customers can refer via email or code. The program offers referrers a reward equal to 50% of the referred-in friends initial deposit for both Sportsbook and Casino and, if the friend deposits in both services the referrer’s reward will be 50% of each. The total reward per deposit is capped at $1000, and so the maximum that a referrer can earn from one referred-in friend is $2000 (where a deposit is made in both the Sportsbook and Casino). For the Sportsbook bonus, the reward will have to carry a 3x Rollover and the Casino requires a 30x playthrough, before cashout. There is no explicit referral reward for the new customer outside of the widely available welcome offers.

8. FanDuel

FanDuel is one of the largest and most popular online sportsbook and daily fantasy sports (DFS) operators. Founded in 2009, it is based in the United States. It has become one of the leading companies in the daily fantasy sports industry and has expanded its offerings to include traditional sports betting in jurisdictions where it is legal and regulated. FanDuel Group operates in every state across the United States and boasts a customer base exceeding 12 million.

Headquartered in New York, the company has additional offices in California, New Jersey, Florida, Oregon, Atlanta, and Scotland. As a subsidiary of Flutter Entertainment plc, the largest sports betting and gaming operator globally, FanDuel Group is part of a prominent portfolio featuring internationally recognized brands. Flutter Entertainment plc is also a constituent of the FTSE 100 index on the London Stock Exchange.

Fanduel’s referral program can be found behind the logged in area and is accessible only to existing customers. Their Refer-A-Friend program, ‘Give $50, Get $50’ offers $50 to both parties if a referred-in customer signs up for a new FanDuel account using a referral link. The reward is for use on the FanDuel Sportsbook only. Eligibility is also subject to the new customer placing and settling a minimum wager of $10. After the cooling off period of 72hrs, the reward is issued and there is a referrer reward limit of $250 (five referrals).

9. My Bookie

My Bookie is an online gaming brand primarily focusing on sports betting, catering to customers across several countries. While the brand is based in Costa Rica, it operates globally, providing a comprehensive sportsbook with a vast selection of betting options.

Their referral program can be found behind the customer account area. Referrers are rewarded a 200% bonus up to $200, based on the first deposit of the referred-in friend. There is a minimum deposit of $50 for the friend in order for the referral to be eligible and there is no limit to the number of referrals a customer can make.

10. Everygame

Everygame is an online gaming brand that operates in various countries, offering a wide range of gaming options. Founded in Austria under the previous brand name Intertops, Everygame provides an extensive selection of casino games, including slots, table games, live dealer games, and more. The brand focuses on delivering a premium gaming experience to players, ensuring high-quality graphics, seamless gameplay, and enticing promotions.

Every game’s affiliate program invites its customers to earn a commission at no cost and no strict eligibility criteria. For each friend they refer customers can get up to 35% commission, depending on the product taken out by the friend, paid out monthly. The program tracks referrals however it’s requested that the friend turns off third-party cookies when following the link to avoid a cookie clash with other affiliates.

11. Bodog

Bodog is a renowned online gaming brand that originated in Canada and now operates globally. With a strong presence in countries like Canada, India, and across Latin American, Bodog offers a comprehensive range of gaming products, including sports betting, casino games, poker, and more. The brand is well-known for its user-friendly interface, diverse betting options, and exciting promotions.

You can find the referral program for Bodog in the account area and existing customers can refer through text, email and the sharing link. When the referred friend makes their first deposit (minimum of C$20), the referrer will receive 200% of the friend’s first deposit, up to a maximum of C$100. A customer can refer as many friends as they like and receive up to C$100 on each of their first deposits. If the friend makes their first deposit with Cryptocurrency (Bitcoin, Bitcoin Cash, Litecoin, or Bitcoin SV), the referrer will receive an extra C$75 credited to their account within 24 hours. The maximum bonus the referrer can receive per referral is C$100 (C$175 for a Cryptocurrency referral).

12. Betcris

Betcris is a prominent online gaming brand that traces its roots back to Costa Rica and has expanded its operations to several countries. As a leading name in the Latin American market, Betcris offers a wide range of sports betting options, including popular sports like soccer, basketball, and baseball. The brand also features an extensive casino section with various games and live dealer options.

Betcris’ referral program rewards its customers for recommending their friends to Betcris. Referrers can earn $500 or its equivalent in the account’s currency for every friend they refer without limit on the number of friends that can be referred. The new customer must deposit at least $25 within 30 days of registering and this is used to calculate the referrer reward (10% of the friend’s initial deposit). There is no reward for the friend.

13. Betfred

Betfred is a well-established online gaming brand based in the United Kingdom, with a strong presence across several countries. Founded in 1967, Betfred offers a comprehensive range of gaming products, including sports betting, casino games, bingo, and more. Known for its competitive odds, generous promotions, and user-friendly interface, Betfred provides an immersive gaming experience to its customers.

Betfred’s referral program is a simple way for their UK customers to earn extra rewards through referral. The referrer can earn £15 per friend they refer to Betfred Bingo. The reward will be paid out once the friend stakes £5 on Bingo tickets. The friend will only benefit from the standard £10 Welcome Bonus. There is no limit to the number of referrals a customer can make.

14. Unibet

Unibet is a popular online gaming brand that originated in Sweden and now operates globally under the Kindred Group. With a strong presence in Europe and the United Kingdom, Unibet offers a diverse portfolio of gaming options, including sports betting, casino games, poker, and more. The brand prides itself on its user-friendly platform, competitive odds, and a wide selection of betting markets.

Unitbet’s referral program offers differing rewards based on how many referrals a customer has made. The first friend the referrer brings in will earn them £30, the second, £40, and the third £80. There is a referral limit of three and all bonuses have 5x wagering requirements. In order to qualify the new customer must register through a sharing link, make a deposit, and wager a minimum amount of £500 in Sports Bets and/or £1,000 in Casino/Games/Live Casino within 60 days after they have signed up. Cashed-out bets do not count towards friend wagering requirements. The reward is then paid into the referrer’s online wallet.

15. Sky Bet

Sky Bet is a prominent online gaming brand that forms part of the larger Sky Betting and Gaming group. Operating primarily in the United Kingdom and Ireland, Sky Bet offers a comprehensive sportsbook, featuring a wide range of betting options across various sports. With a user-friendly interface, live streaming capabilities, and exclusive promotions, Sky Bet provides an engaging platform for sports enthusiasts.

Sky Bet’s referral program offers their customers a free £5 bet as a reward for referring their friends and family. In order for a referral to be eligible the new customer must sign up through the share link and place a £5 bet. The referred-in customer reward is 4x £5 free bets. This program is currently inactive at time of writing.

16. Mr Spin

Mr Spin is a unique online gaming brand that specializes in mobile casino games. Based in the United Kingdom, Mr Spin offers a wide range of exclusive slot games, table games, and bingo, all designed specifically for mobile devices. The brand focuses on delivering high-quality games, immersive gameplay, and generous promotions.

As with a number of other referral programs on this list, Mr Spin’s referral program offers a 50% deposit match to the referrer based on their friend’s deposit amount up to a maximum of £100. Other terms include a 40x wagering requirement, a maximum of £50 withdrawal from bonus win and a referral limit of six per month.

17. Bingo Billy

Bingo Billy is a popular online bingo brand that caters to players from various countries, primarily focusing on the United States and Canada. With a vibrant and lively community, Bingo Billy offers a wide selection of bingo rooms, chat games, and side games to enhance the bingo experience.

Bingo Billy’s Refer a Friend program earns their customers 10% of their referred-in friend’s deposits and this reward continues for the first 90 days that the friend plays. This program is located behind the member login area and there appears to be no reward for the friend.

18. Maria Casino

Maria Casino is part of the Kindred Group, one of the largest online gambling companies in the world with over 15 million customers across 100 markets. Founded in 1997 in Sweden, Maria Casino now operates in several countries across Europe. With a strong presence in the Nordic region, Maria Casino offers a diverse range of gaming products, including casino games, live casino, and bingo. The brand prides itself on its sleek design, user-friendly interface, and extensive selection of games from leading software providers.

Inviting friends to Maria Casino through their referral program will earn their customers €100 for every friend they invite with a limit of up to 3 referred-in friends. After signing up to the program, the referrer can share their invite via email and once their friend joins, and makes their first deposit, the referrer will get the reward. For the third friend, the referrer will get an extra €50. All bonuses are subject to a 5x wagering requirement. This program also rewards the friend with a 100% bonus on their first deposit, up to €100.

19. PowerPlay

PowerPlay is a popular online gaming brand that primarily focuses on sports betting, serving customers from various countries. Based in Canada, PowerPlay provides a comprehensive sportsbook, featuring a wide range of betting options across different sports and leagues. The brand’s user-friendly interface, competitive odds, and attractive promotions make it a preferred choice among sports enthusiasts.

Power Play’s referral program rewards referrals to the online casino and sits behind the customer login area. The reward is based on the friend’s first deposit, so in order to claim the maximum of C$500 the friend will need to deposit C$500 or more as their first deposit. The referrer reward will be credited once the new player has deposited and staked their first deposited amount. The reward also requires a 45 times rollover, C$1000 max win, and C$25 max stake per hand. There is no reward for the friend.

20. BingoPort

BingoPort is a leading online bingo portal based in the United Kingdom. As a comprehensive resource for bingo enthusiasts, BingoPort offers a wealth of information, including reviews of various bingo sites, news, promotions, and community features. The platform provides players with access to a wide selection of bingo rooms, featuring different game variations and prize pools. With its user-friendly interface and extensive bingo network, BingoPort offers a convenient and enjoyable bingo experience for players in the UK.

Their program is located behind the member area and through it, referrers can sign up and share their link with friends and family. If the new customer becomes a full member by verifying their email address and phone number, both the referrer and referred-in friend will receive 5,000 Port Points as a Refer a Friend bonus. Port points can be cashed in for rewards at the Port Points Reward Store where there is a choice of homeware, luxury treats, tech, vouchers, and more.

21. Bingo.com

Bingo.com is a popular online bingo site catering to players in the United Kingdom. With its focus on delivering a vibrant and engaging bingo experience, Bingo.com offers a diverse range of bingo rooms, each with its unique themes, ticket prices, and jackpots. The website also provides additional gaming options, including slots, table games, and scratch cards, offering players a well-rounded entertainment platform.

Bingo.com’s referral program offers ‘up to £150 for referring’. After signing up for the program, referrers can share their link with a maxim of three friends. The rewards are tiered; for the first successful referral, customers will get £30 of free bonus money; for the second, it’s £50; and for the third, they get £70. In order to be considered a successful referral the new customer needs to register through the link within 30 days and wager a minimum amount of £300 within 60 days after registering a new account with Bingo.com. The friend will receive the standard welcome offer.

22. Jackpotjoy

Jackpotjoy is an online gaming brand based in the UK, though it’s a subsidiary of Gamesys group based out of Gibraltar and operating in various countries, including the United Kingdom. Established in 2001, Jackpotjoy offers a wide range of entertaining games, including online slots, bingo, casino games, and instant win games. The platform is known for its user-friendly interface, vibrant graphics, and a strong emphasis on responsible gaming.

Jackpotjoy’s referral program can be found behind the member login. Through the program, referrers are rewarded £20 per successful referral but there is no reward for the friend. In order to be considered a successful referral the new customer must deposit a minimum of £10, wager a minimum total of £40 and satisfy other relevant wagering requirements. Wagering on different games contributes different amounts towards the new customer’s wagering requirements.

23. Megaways Casino

A subsidiary of Gamesys group, Megaways Casino is an innovative online gaming brand known for its dynamic and thrilling gameplay experience. Based in the UK, Megaways Casino operates in multiple countries, offering a wide selection of games powered by the popular Megaways engine. The brand’s unique selling point lies in its ability to provide players with thousands of ways to win on each spin.

Megaways Casino’s referral program offers logged-in customers the opportunity to refer and earn £20 for each new customer they bring in, up to a maximum of £100 (five friends). Once the new customer has signed up through the share link, they’ll need to make a minimum deposit of £10 and make their wagering requirements (minimum £800, some games contribute less than others) to be considered a successful referral. The friend’s reward is the standard welcome offer.

24. Monopoly Casino

Another subsidiary of Gamesys group, Monopoly Casino, is a renowned online gaming brand that captures the nostalgic essence of the classic Monopoly board game. Available in the United Kingdom and various other countries, Monopoly Casino offers a diverse range of games inspired by the beloved board game, including slots, live casino games, and exclusive Monopoly-themed titles. The brand’s immersive gameplay and captivating graphics make it a popular choice among gaming enthusiasts.

Monopoly Casino implemented a referral program in 2019 and it can be found behind the logged-in area. Referrers can send an invite to their friends and after they’ve completed the relevant criteria they’ll be rewarded £20 in cash to be used on any of Monopoly Casino’s online slot games. The friend needs to deposit at least £10, then play with £40 or more across our catalog of online games. There is no explicit reward for the friend.

25. BetMGM

BetMGM is a renowned online gaming and betting brand operating in multiple countries, including the United States. With its roots in the famous MGM Resorts International, BetMGM offers a comprehensive range of gaming options, including casino games, sports betting, and poker. The brand’s commitment to providing a secure and exciting gaming environment has earned it a strong reputation in the industry.

BetMGM’s referral program rewards both the new customer and the referrer for a successful referral. Logged-in customers can share their link with friends and their friends can choose to create an account for either Sports, Casino, or Poker. Once the new customer creates a verified account and meets all the Refer A Friend requirements, both parties will receive either a $50 Sports Bonus, a $50 Casino Bonus, or for poker, 100%, up to $1,000 + Up to $75 in Tournament Play. There is a limit of 20 total referrals per customer per month.

26. Bonus Boss

Bonus Boss is a UK-based online casino brand that prides itself on delivering a unique and exclusive gaming experience. With a focus on high-quality games developed in-house, Bonus Boss offers players a wide selection of slots, casino games, and progressive jackpots.

Bonus Boss’s referral program is embedded in the account area and through it, existing customers can earn £5 for each new customer they bring in. Rather than a sharing link, the existing customer will need to enter the phone number or email address of their friend who will then be contacted directly. The new customer must create an account within 7 days and deposit a minimum of £10 and stake it through. There is a 40x wagering requirement and £50 Max withdrawal from bonus win.

27. PlayOJO

PlayOJO is an online casino brand based in Malta and known for its fair and transparent approach to gaming. Operating in multiple countries, PlayOJO has gained popularity for its extensive game library, which includes slots, table games, and live casino options. Interestingly PayOJO has a unique “no wagering requirements” policy, ensuring that players can keep what they win without any hidden terms.

PlayOJO’s referral program offers free bingo tickets as a reward to both the referrer and the friend. Existing customers refer by sending off their friend’s details to a PlayOJO email address after their friend has created their account and made a deposit. Both parties will receive 100 bingo tickets. This does not exclude the new customer from the Welcome Offer of 50 Free Bingo Tickets and 10 Free Spins. There is a maximum amount of 1,000 free tickets that can be earned by any participant in this promotion.

28. Tombola Arcade

Tombola Arcade is an innovative online gaming brand hailing from the United Kingdom. With a strong emphasis on unique and immersive arcade-style games, Tombola Arcade has gained popularity among gaming enthusiasts in the UK with a wide variety of engaging games, ranging from nostalgic classics to cutting-edge creations.

Tombola Arcade’s referral program is offering ‘real money’ to referrers. Referred-in customers will receive £5 and referrers receive £20 bonus money plus ongoing rewards if their friend deposits and spends £20. As stated in their terms, while winnings can be withdrawn immediately, bonus money cannot be withdrawn.

29. 888 Casino

As a global leader in the online casino industry, 888casino has established itself as a trusted and renowned brand across multiple countries worldwide. With a strong presence in the United Kingdom, Canada, and various European countries, 888casino offers an extensive selection of high-quality casino games to players around the globe. Through their welcome offer and ongoing promotions, the brand ensures that players are rewarded for their loyalty and engagement.

888 Casino’s refer a friend program can be found behind the customer login area. They offer £100 in your online wallet for referring and there is no explicit reward limit. The friend will need to sign up through the share link and make their first deposit in order for the referral to qualify. While the referred-in friend doesn’t receive a unique referral reward, they do receive 888’s sign up bonus which is an £88 No Deposit Bonus + a 100% bonus on the first deposit up to £100.

30. Kwiff

Kwiff is a dynamic sports betting platform that aims to provide an unpredictable and exciting betting experience. Exclusive to the UK market, as well as offering an extensive range of sports markets and features, Kwiff stands out from traditional bookmakers by offering engaging features like their signature “Supercharged” odds, which can surprise users with boosted odds at any moment creating an ‘adrenaline rush’.

Kwiff’s referral program can be located and registered for in the profile section of the Kwiff app. A free £10 bet is offered for both the referrer and the referred-in friend. The free bet is generated by their Kwiff’s algorithm so could be on any sport or bet type, and both the referrer and friend get the same bet. Winnings aren’t subject to any wager requirements and there is no reward limit on this program.

31. SpreadEx Sports

Renowned for its expertise in spread betting, Spreadex is a prominent sports betting brand based in the United Kingdom. Catering primarily to UK users, Spreadex offers a comprehensive selection of sports markets, making it a preferred choice for sports fans who seek an interactive betting experience.

SpreadEx Sports’ referral program offers different rewards and a different referral method depending on whether the referral is for Spread Bet or Fixed Odds betting. For Spread Bet, a £100 Total Goals spread bet is the referral reward for the referring party. Referrals are made by word of mouth, for example, the new customer will need to open an account and mention the referrer’s name and postcode on their welcome call from the SpreadEx accounts team. The friend will need to then place 5 qualifying spread bets to qualify.

Fixed Odds referrals can be made by emailing or texting friends and family through the referral section in the account area. The friend must join via the link and place £10 worth of fixed odds bets at minimum odds of 1/2 in their first 28 days. The reward for the referrer is £10 cash in their online account.

32. Mecca Bingo

Mecca Bingo is an iconic online bingo brand in the United Kingdom. From traditional 90-ball and 75-ball bingo to themed rooms and chat games, Mecca Bingo offers a diverse range of engaging and social bingo experiences. The brand’s vibrant community, generous promotions, and interactive features aim to appeal to bingo players of all levels.

Mecca Bingo has a number of offers for new members including a referral program. Referrers can share a link which is behind the customer log in area with friends and family. To qualify for the ‘Refer a Friend’ promotion, the friend has to be a new member or have not visited a Mecca club in the previous 24 months. For every friend that is referred, the customer that has made the referral will receive a £5 Bingo Voucher.

33. Caesars Sportsbook

Operating in several states across the United States, Caesars Sportsbook and Casino is a prominent gambling brand that offers an immersive sports betting and casino experience. With its luxurious land-based casinos and a comprehensive online platform, Caesars caters to both sports bettors and casino players. From an extensive range of betting markets and live in-play wagering to a wide selection of casino games, Caesars ensures that users have access to top-notch entertainment and betting options.

Caesars Sportsbook’s referral program is behind a logged-in area and through it, existing customers can refer friends and earn rewards. The referral bonus is $100 in bonus bets for each referred friend and up to 10 friends can be referred. The referred-in party needs to deposit at least $50 into their new account. Bonus bets cannot be withdrawn, cashed out, or used for benefits other than wagering. They’re also only valid for one wager, and only the profits from winning wagers are awarded in cash.

34. Hollywoodbets

As a leading sports betting brand in South Africa, Hollywoodbets has carved out a prominent space in the country’s gambling industry. Focused on providing a comprehensive and engaging betting experience, Hollywoodbets offers a diverse range of sports markets, including soccer, rugby, cricket, and horse racing.

Hollywoodbets’ referral program allows their customers to refer friends and earn rewards. In order to be eligible the new customer must not have ever had a Hollywoodbets account in the past and spend at least R75. Referrers receive a R50 bonus in their Hollywoodbets account for each successful referral. The bonus is credited 24 hours after the friend passes the eligibility checks and can be withdrawn. The new customer will also receive a free R25 signup bonus and needs only deposit R50 to earn this, rather than the R75 in order to allow the friend to receive their reward.

35. Genting Casinos

Genting Casinos, a well-established and highly regarded casino brand, operates both land-based casinos and a successful online platform in the United Kingdom. The brand’s online platform provides players with a wide range of casino games, including slots, table games, and live dealer experiences, ensuring that users can participate in high-quality entertainment from the comfort of their own homes.

Genting Casinos’ referral program can be found in-app. The referrer can get £25 Match Play for a successful referral and while there is no specific referral reward for the friend they are given the same in-app rewards provided to all new customers. In order to be eligible new customers must open an account and make a minimum of two visits.The £25 match play voucher will be credited to the referrer’s account 48hrs after the new member’s second tracked visit. Finally, there is a reward limit of 10 per customer.

36. Dr Slot

Dr Slot offers mobile slots for UK players with an exclusive collection of slot games, each designed and developed in-house. Coupling enticing promotions with a user-friendly interface, Dr Slot allows players to enjoy their favorite slot games on the go.

Dr Slot’s referral program offers a reward to the referrer and can be found behind the member login. To receive the bonus, the referred friend must successfully verify their account, make a minimum deposit, and place wagers as specified in the promotional terms. There is a maximum number of referrals allowed per month, and each referral has a maximum bonus amount (this is subject to the current offer). The actual bonus awarded is determined through a lobby game using a Random Number Generator. Referred friends must register within the specified time period and respond to an activation link sent via text message. There is no reward for the referrer.

37. DraftKings

DraftKings, a prominent fantasy sports and sports betting brand, has expanded its operations to cater to the US market. Known for its daily fantasy sports contests, DraftKings offers users the opportunity to compete in various sports leagues and win cash prizes. Additionally, the brand has ventured into the sports betting arena, providing US bettors with an extensive selection of betting markets and a seamless betting experience.

Draftkings has a number of referral programs for their various products and territories that can be found behind the logged in member’s area. The US DraftKings Refer a Friend program allows players to earn bonuses by referring friends to join DraftKings. To refer, customers need to send a referral link through email, text, Twitter, or Facebook. The friend must then click on the link and create their own account using the link to be credited for the referral. Once they have created their account, made a deposit, and completed the qualifying actions specified in the current Refer A Friend offer, both parties will receive the promotional credit offered. Rewards are different depending on the product, for example, for the Sportsbook, the reward is $50 Bonus Bet plus $50 in Casino Credit.

If you’re thinking about setting up a gaming reward and referral program, or looking to improve the performance of your existing program, please get in touch and we’ll be happy to share what we’ve learned.