--- title: "The psychology of referral: part 2" id: "16918" type: "post" slug: "the-psychology-of-referral-part-two" published_at: "2023-07-21T09:15:22+00:00" modified_at: "2023-09-15T11:23:19+00:00" url: "https://buyapowa.positivedesign.dev/blog/the-psychology-of-referral-part-two/" markdown_url: "https://buyapowa.positivedesign.dev/blog/the-psychology-of-referral-part-two.md" excerpt: "Welcome to Part Two of our three-part dive into the psychology of referral marketing. If you missed Part One, have a dig around your email inbox, this blog or your sofa – you’ll probably find it there. So, what’s in..." taxonomy_category: - "Thought Leadership" taxonomy_post_tag: - "Best Practice" - "psychology" - "Referral Program" - "science" taxonomy_translation_priority: - "Optional" --- [Back to Articles](https://buyapowa.positivedesign.dev/blog/) - [Thought Leadership](https://buyapowa.positivedesign.dev/blog/category/thought-leadership/) # The psychology of referral: part 2 Last Modified: 15/09/2023 **1 min read** [https://buyapowa.positivedesign.dev/blog/author/peter-cunningham/](https://buyapowa.positivedesign.dev/blog/author/peter-cunningham/) **Author:** [Peter Cunningham](https://buyapowa.positivedesign.dev/blog/author/peter-cunningham/) - Marketing Director of Buyapowa Welcome to Part Two of our three-part dive into the psychology of referral marketing. If you missed Part One, have a dig around your email inbox, this blog or your sofa – you’ll probably find it there. So, what’s in store this time? Well, we’ll tell you why it’s super-important to put your refer-a-friend scheme in as many places as possible. We’ll explain why you’ve got to refresh your programme every once in a while. And we’ll unveil the incredible results you can achieve by introducing tiered and staggered rewards. And we’ll do all that while giggling at a student with a big, black bag over his head, wondering exactly how much drool Pavlov had to mop up and rejecting a wager with a caveman. Hopefully, you’ll find it all as useful and enjoyable to read as we found it to write. Enjoy, and we’ll see you soon for Part Three. [https://buyapowa.filecamp.com/s/d/psychology_of_referral_part_2](https://buyapowa.filecamp.com/s/d/psychology_of_referral_part_2) Enjoyed Part Two? Check out [Part One](https://buyapowa.positivedesign.dev/blog/the-psychology-of-referral-part-one/) , and [Part Three](https://buyapowa.positivedesign.dev/blog/the-psychology-of-referral-part-three/) . ## Free eBook Referral Codebreakers Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs ##### Categories ## Related Articles ### [The Complete Online Gaming Blueprint](https://buyapowa.positivedesign.dev/blog/online-gaming-blueprint/) - [Gaming](https://buyapowa.positivedesign.dev/blog/category/gaming/) , [Thought Leadership](https://buyapowa.positivedesign.dev/blog/category/thought-leadership/) [Read More](https://buyapowa.positivedesign.dev/blog/online-gaming-blueprint/) 26/06/2026 • **9 min read** ### [The Complete Banking Blueprint](https://buyapowa.positivedesign.dev/blog/the-complete-banking-blueprint/) - [Banking & Finance](https://buyapowa.positivedesign.dev/blog/category/banking-finance/) , [Thought Leadership](https://buyapowa.positivedesign.dev/blog/category/thought-leadership/) [Read More](https://buyapowa.positivedesign.dev/blog/the-complete-banking-blueprint/) 25/06/2026 • **10 min read** ### [30 Tips to Generate More Customer Referrals](https://buyapowa.positivedesign.dev/blog/tips-encourage-customer-referrals/) - 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