--- title: "CityFibre: Referral Success to Reward Revolution" id: "34781" type: "post" slug: "cityfibre-launch-rewards-program" published_at: "2024-01-18T09:00:43+00:00" modified_at: "2024-01-22T09:23:49+00:00" url: "https://buyapowa.positivedesign.dev/blog/cityfibre-launch-rewards-program/" markdown_url: "https://buyapowa.positivedesign.dev/blog/cityfibre-launch-rewards-program.md" excerpt: "CityFibre – the UK’s largest independent fibre network – has been building its brand new, world-class infrastructure to homes and businesses at a remarkable pace since 2011. Broadband providers like TalkTalk, Three, Vodafone and Zen, as well as scores of..." taxonomy_category: - "Communications & Media" - "Use cases" taxonomy_post_tag: - "CityFibre" - "Client" - "Rewards" - "telecoms" --- [Back to Articles](https://buyapowa.positivedesign.dev/blog/) - [Communications & Media](https://buyapowa.positivedesign.dev/blog/category/communications-media/) , [Use cases](https://buyapowa.positivedesign.dev/blog/category/use-cases/) # CityFibre: Referral Success to Reward Revolution Last Modified: 22/01/2024 **2 min read** [https://buyapowa.positivedesign.dev/blog/author/alex-pandya/](https://buyapowa.positivedesign.dev/blog/author/alex-pandya/) **Author:** [Alex Pandya](https://buyapowa.positivedesign.dev/blog/author/alex-pandya/) - Marketing Manager [CityFibre](https://cityfibre.com/) – the UK’s largest independent fibre network – has been building its brand new, world-class infrastructure to homes and businesses at a remarkable pace since 2011. Broadband providers like TalkTalk, Three, Vodafone and Zen, as well as scores of smaller ones, use CityFibre’s network to provide full fibre broadband services that are not only incredibly reliable, but can run at speeds up to 2.5 gigabits per second. CityFibre’s network already has the ability to serve over 3 million premises. However, don’t be fooled by its name, UK government has recently awarded CityFibre a number of Project Gigabit ‘rural’ contracts. This means some of the UK’s hardest to reach areas will soon benefit from some of the fastest available broadband speeds! CityFibre is already well-known for easy ordering processes, no-hassle installations and proactive repair, but, like many companies that are challenging big established players in their industry, word of mouth, referrals and rewards are incredibly important. At Buyapowa, we’re proud to power CityFibre’s very successful[referral program](https://cityfibre.com/refer-a-friend) commencing in January 2023. It has rapidly become an essential part of their marketing toolkit and a noteworthy program in the wider UK telecoms industry. The way it works is simple and effective: Customers and their referred-in friends each receive a choice of reward for a successful referral. In December 2023, exciting news hit. CityFibre launched the brand-new Switch and Connect rewards program; fully embracing reward marketing as the powerful acquisition and retention tool that it is. All of this is powered via Buyapowa’s Enterprise Reward Payout Platform. We’re excited to see CityFibre continue to transform homes across the UK with the power of their fibre infrastructure while revolutionising marketing in the telecommunications industry, one reward at a time! If you’re interested in setting up or improving a referral or rewards program for your business, just[get in touch](https://buyapowa.positivedesign.dev/about-us/) with our experts for a chat and we’ll help you make it happen! ## Free eBook Referral Codebreakers Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs ##### Categories ## Related Articles ### [Credit Union Referral Program Guide (+ 11 Examples)](https://buyapowa.positivedesign.dev/blog/credit-union-referral-programs/) - [Banking & Finance](https://buyapowa.positivedesign.dev/blog/category/banking-finance/) , [Thought Leadership](https://buyapowa.positivedesign.dev/blog/category/thought-leadership/) [Read More](https://buyapowa.positivedesign.dev/blog/credit-union-referral-programs/) 28/06/2026 29 min read ### [The Complete Online Gaming Blueprint](https://buyapowa.positivedesign.dev/blog/online-gaming-blueprint/) - [Gaming](https://buyapowa.positivedesign.dev/blog/category/gaming/) , [Thought Leadership](https://buyapowa.positivedesign.dev/blog/category/thought-leadership/) [Read More](https://buyapowa.positivedesign.dev/blog/online-gaming-blueprint/) 26/06/2026 9 min read ### [The Complete Banking Blueprint](https://buyapowa.positivedesign.dev/blog/the-complete-banking-blueprint/) - 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